Toronto Concert for the Protection of Animals

For only $2, you can help protect animals and enjoy:

-a concert of 6 local indie bands including A Tool Tribute, DAME, Propp*aganda, Red Roses Black, Jessie Leigh, plus a surprise band!
-petitions available for signing
-raffle prizes

and more!

Time and Place

Date: Sunday, June 22, 2008
Time: 3:00pm - 9:00pm
Location: RAXX Entertainment Complex
Street: 370 Main St. N (Hwy #10 - Main and Vodden)
City/Town: Brampton, ON

Please come out and help support this worthwhile cause. You won’t be disappointed!! A donation of $2 is appreciated in place of admission.

For more information, or to make a donation, go to http://www.reallywildevents.ca/makeanimalsmatter

Check out some of the bands who will be performing at the event:

ProPP*aGanda
http://www.myspace.com/proppagandaband

Red Roses Black
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=60937386

DAME
http://www.myspace.com/dameband

Beware of MusicianUniversity.com

If there's one thing I learned from my (truth be told) quite boring Internet Research & Survey class from first year, is how to investigate if a Website is credible. This is a useful skill to have if you're Googling what to do about your stomach pains or if you're thinking of buying something online. You get my point.

I was really interested in taking a course at MusicianUniversity.com but thank God I took 5 minutes to see if I can find any contact information, office location, people to trace the website to. Nada. There are a lot of other technical things I can look for -- what I mentioned are very basic stuff that skilled scammers wouldn't overlook -- but there's really nothing on the website. The “reviews” on the website are one-liners anyone can whip up. I wouldn’t mind the lack of info on the site so much if there was anything I could find on the internet about actual people who’ve taken any of the courses and have shared their experiences, but I didn't find anything much. I did find a number of people asking on forums if others have tried the courses, but no replies.

I did find this though:
http://answers.yahoo.com/question/index?qid=20080415072326AADYEej
It's basically someone who mistakenly trusted the website. The person didn't elaborate, but basically said he/she has been fighting for a refund for over a month and received no responses at all.

If all this sounds like common sense to you, well it really is. However, the sophisticated layout and extensive classes on the site can fool anyone. I have yet to find out what exactly the site and its owners are doing, but for now the lack of information is enough for me to judge that the site is of doubtful credibility.

I think there should be a rule (or two) of thumb for online businesses: There SHOULD be a money-back guarantee, and people to trace the web site to, an office/physical location, and a phone number.

It was well worth taking those 5 minutes to investigate to save myself from the possibility of losing my money on a questionable Web site.

The Razr -- literally a "razer"

I chanced upon this interesting commercial while eating dinner at the lounge and someone had left the television on:





They're ripping each other's clothes off with the "sharper than ever" Razr. Uh, okay.


The commercial can be catchy and/or amusing I suppose, for someone's turned the television on while watching American Idol (btw, how cute is that Ryan Seacrest happened to spot someone last week in the audience with an iPhone then randomly borrows the phone and brandishes it in our noses), but honestly, no one's gonna go out and buy the Razr after seeing this commercial.

This is a media-savvy generation. We're no longer entranced by the glamour and hype ascribed to slick and glossy images we see. TELL us the features, tell us WHY the Razr fulfills some sort of need (real needs please) of ours, and MAYBE we'll think about it. We can see right through these unnecessarily glamourized and sexualized images and know that they have NOTHING to do with the product you're selling.

Ex-presidents against Philippine President GMA

So now a former president brought into office by People Power 1 and another former president kicked out of office by People Power 2 are joining together against current president Gloria Macapagal-Arroyo due to a multi-million-dollar deal for a government broadband network gone bad. How disheartening it is to watch the politics in the Philippines from the sidelines -- with one corrupt president after another being forced to step down. It seems like a never-ending cycle.

And it seems you can't even speak out against corruption and keep your position in the government. Early in Februay long-serving House speaker Jose de Venecia Jr. was ousted for criticizing the president.

But more of my concern right now is the coverage of this issue in the Western media. It seems more like a soundbite, a bit of gossip, in this BBC article. The article fails to address the seriousness of the issue (the woeful state of politics in the Philippines), nor did it bother to explain the broadband network scandal. The ex-presidents' presence in the 15,000-strong protest may be interesting, but the corruption in the president's office is even more alarming. My concern is what people outside the Philippines will take from this kind of coverage: nothing, it seems -- no lessons learned, no alarm bells ringing.

So for anyone interested in learning more about this issue, I strongly suggest you bypass Western coverage of this and get the story straight from Philippine media. Things seem to be heating up with the vice-president "prepared, not preparing" to take over.

IDS 08, updates

My reading week (university term for "March break" or "spring break" and is usually scheduled in February for us) will have to be cut short -- but for a very good and exciting reason! I get to volunteer for this year's Interior Design Show as an extension of the Faulhaber PR team. Thursday to Sunday will be full and busy, busy days but I can't wait to be out there -- this is THE design event of the year, with over 200 exhibitors, designers, architects and industry people from around the world, products and design concepts that have never been seen before. I will be working in the media room and the press room door, and will be involved in guest relations. This is exactly the kind of experience I've been hoping for. After the working in the media office of the boat show in January I knew I wanted more of this kind of work.

I'm not sure what I will be doing yet exactly, but the volunteers will be given training at 3 p.m. so we will be all ready for the opening gala at 7 p.m..

The challenge (s) for me? Coming up with four head-to-toe chic professional black outfits. :-) And of course, being polished, professional and informed. I'm more than up for it.

I absolutely cannot wait to see the living spaces that the prestigious concept design teams of Allen Chan, Anwar Mukhayesh and Matt Davis (from HGTV's Designer Guys), Sarah Richardson (Design Inc.), Lynda Reeves (House & Home with Lynda Reeves) and Brian Gluckstein (CityLine) will unveil. Here are the behind the scenes videos:

4 weeks before the show


3 weeks before the show


2 weeks before the show


1 week before the show

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Update: I did get mentioned in the school's paper a couple of weeks back! The quote was kind of a compression of all the words that came tumbling out of my mouth when I was interviewed, so it was kind of inaccurate..but still. It's exciting.

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I'll be writing next time about the current political situation in the Philippines. My gosh, are we due for another People Power Revolution to oust yet another (allegedly) corrupt president? It's getting tiring for Filipinos I'm sure, and People Power seems to be losing its meaning -- is this like, the tenth?? Maybe not, but sure feels like it. Perhaps the president cannot be blamed for the ZTE broadband scandal, but with the first gentleman being involved, it's not that difficult to trace it to her. I love the fact that Filipinos always take a stand, a peaceful stand, when corruption bells in the president's office start ringing. But this is getting ridiculous.

Will a broadband scandal bring down a president? We'll have to wait and see.

PR: Things to think about

Richard Edelman supports Barack Obama. It would be interesting to see how his influence as a well-known communicator will play out in the coming months.

The debate of starting out in PR: to be social media savvy or to be the "exuberant outgoing" albeit traditional resume/handshake/interview
candidate? Ed Lee suggests a balance.

The male/female disparity in PR, discussed by Scott MacDonald in Forward-moving. Apparently, 70% of PR practitioners are female. In my PR class of about 25, there are 2 males. Could it be that females are better communicators and are more suited to PR?

Bob LeDrew has started an inquiry into the attention that colleges and universities pay to Web 2.0 and theory in educating communicators of the future. Interesting discussion going on.

On why science isn't black and white

The popular perception of science and technology as a cure-all for problems in the world needs serious examination.

We put so much trust and authority on the "experts" and technocrats of the world (scientists, doctors, engineers, econimists.. the list goes on) without recognizing that as precise as it has been made, science isn't really, well, the science we believe it to be.

Take medicine, for instance. In this century we believe that genetics is the answer to all questions of human illnesses. We believe that once the Human Genome Project has been completed all questions about our predisposition to and inheritance of illnesses will be answered. Yet in the 1800s and before, when the world was in the colonial era, medicine wasn't about genetics -- it was about skin colour. Science was constructed in terms of race. Today we believe that racial categories make no biological sense, but back then, it mattered a whole lot.

Linnaeus himself, the celebrated taxonomist, was the one who established the "varieties" of human species in 1758.

"He described Homo European as light-skinned, blond, and governed by laws; Homo American was copper-colored and was regulated by customs; Homo Asiatic was sooty and dark-eyed and governed by opinions; Homo African was black and indolent and governed by impulse. We can in retrospect recognize the ethnocentric assumptions involved in these descriptions, which imply a descending order of prestige. Most striking is the labeling of the four varieties as governed by laws, customs, opinions, and impulse, with Europeans on the top and Africans at the bottom."

The point is, science isn't static, and it isn't as EXACT as we think it is. It could change. Who knows what it could be about in the next century? Maybe it won't be about genes -- hey, maybe it will be because of some alien powers controlling us, who we may discover are not actually human but are mere cyborgs.

Thus this article about the forced stopping of part of a current diabetes study -- because of a higher rate of death for people being treated aggressively for diabetes -- shows that science really ISN'T as exact as we think it is. The researchers themselves admitted that findings were puzzling and disappointing. While we put our faith in the "experts" since they know best, we should at least acknowledge that their knowledge has limits. Science isn't black and white..fact and lie..actual and unreal. The very foundations of science -- logic and reason and faith in the physical world -- are presumptions. Can all things really be left to science and reason? I argue this depends on society's larger world-view. It's about time we start to question why we put so much faith in science and the world's "experts."

Free stuff?

I'm not giving away free stuff, but rather will be talking about free stuff on the Net. Clearly there are loads of free things you can get off the internet: music, photos, videos, software, to start with the basics. It seems to me things don't really last for free for long.

Producers need to capitalize on the Internet platform; I don't blame them. They spend their time and energy creating something; they should be paid for their creative efforts.

I had a free counter in my old blog that tracked the number of my visitors and which countries they are in. I've had visitors from all over the world, and knowing that is mind-blowing. There's no guarantee they actually read my posts, but it motivates you to come up with thoughtful and (hopefully) thought-provoking posts that (can) enlighten, inform, even entertain. If not, at the very least, this space for my mental dump can be viewed by people from all over the world.

Anyhow, I visited the same site to get a counter for this blog, but alas, it's no longer free. You get a trial version for a measly 15 days then you'd have to pay afterward.

Of course it boils down to the issue of intellectual property and copyright serving as incentive for producers to create...against which I can attempt to argue that producers are merely using raw materials from culture. But that's minimizing the value of their creative effort.

I just find it sad that ultimately all things can be commodified and reduced to monetary value.

I do enjoy all the free stuff I get off the Internet -- like my Asian music. Oh, and all my music. I hardly buy any music anymore, and I'm not guilty for it. Not much anyway. I pay loads to watch live concerts, which I much prefer. I like to think I am being fair that way.

Music downloading isn't legally a crime in Canada (if it's for personal use) -- yet. Time will come that the U.S. recording industry will succeed in pressuring Canadian government to enforce strict copyright laws. I find that ridiculous really -- it's not like the artists themselves are benefiting from their own creative work. It's the moguls up there who are pocketing most of the money. I think they have more than enough of it. And it's not like any music nowadays is completely original.

Truth is, the music industry will have to update its outmoded business model to go along with the times. It's inevitable. Some are living up to the challenge: Radiohead for instance lets their fans pick how much they want to pay for downloading their new album. That idea may be ludicrous to record labels, but I think it's brilliant: this kind of selling attracts loyal fans who will of course come to all of Radiohead's live shows and buy all their "merch." And isn't live music so much more enticing and participatory for music artists and fans alike?

Furthermore, it's not only by selling CDs or digital versions of the music that the music industry generates income -- with the new digital economy, there's a whole new world of income-generating opportunities (ringtones for instance are no small business for the industry).

Take Asian boy bands as another example. Fahrenheit, my favourite Taiwanese idol group (mostly because Jiro Wang is in it -- haha) earn most of their income not through selling CDs, but by acting in dramas and endorsing products (in commercials, print ads, etc.). It's quite remarkable how the Taiwanese model is like: jack-of-all-trades artistes sing, dance, host, model and act. Rainie Yang, F4, Danson Tang, S.H.E -- the list is extensive and these are just a few of the acts I'm familiar with -- all are prized idols by their management companies; they do everything. I hardly think that with the decline of CD-buying, these artists will lose incentive to produce (as the logic of copyright and intellectual property dictate).
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Here's something amusing: a Chinese knockoff of Facebook -- format, layout, the works -- apparently are exactly the same. I wonder if Mark Zuckerberg has a problem with that. I'd like to think he hasn't been corporate brainwashed yet, considering he was a college student too not so long ago.

Richard Edelman on next-generation CEOs

Richard Edelman is the president and CEO of Edelman, one of the world's largest PR agencies. His blog posts are insightful and well-thought out. He wrote about his observations of next-generation CEOs, mostly in Asia. If CEOs (who command multinationals more powerful than national governments in a capitalistic world), of the coming generation are anything like these people he wrote about, there is hope for the world.

From http://www.edelman.com/speak_up/blog/
---------------------------

(November 15, 2007 post)

Next Generation CEOs

In the past two months, I have met several CEOs whose companies are based in the new powerhouses of the global economy, including China, Dubai, India, Israel, and Russia. Here are my observations on these executives, many of whom are founder CEOs, not classically trained professional managers.

1) They are comfortable across cultures. To sit with Lev Leviev of the Leviev Group, while he juggles conversations easily in English, Hebrew and Russian, is a most amazing sight.
2) They are instinctive and entrepreneurial. Sunil Mittal, who runs Bharti Enterprises, has moved from a strong base in wireless communications in India to a joint venture in retailing with Wal-Mart. He gives passionate speeches about the potential for changing the Indian rural way of life, to have refrigerated trucks able to take fresh produce to rural markets, to provide the Indian farmer access to world markets, to reduce the spoilage and thereby increase the income, to slow the migration from countryside.
3) They are very philanthropic. Mr. Leviev gives substantial funds to charities in Israel, Russia, US and in diamond producing nations of Africa. He said that he wants to grow his business so that he can give even more money away to worthy causes.
4) They are patriotic and demonstrate this allegiance by giving of their time to help the economic development of their home nations. Mr. Mittal recently headed a contingent of Indian businesspeople who came to the US to celebrate the 60th anniversary of India’s independence, funded in part by the private sector’s leaders. Mohamed Bin Ali Alabbar, chairman of Emaar, is a relentless promoter of Dubai as a global business hub and tourist destination.
5) They recognize that business may be the most effective and fastest way to make change in a country. They follow the same theory of GE’s Eco-Imagination, where “Green is Green,” with business needing to make money while incorporating societal benefits. When Mr. Leviev brought diamond cutting and polishing jobs to Angola or Botswana, he was lowering his cost of goods to end users while enabling local workers to move into higher skilled and better paid jobs.
6) They are believers in leadership from the front line, not back at headquarters. They work tirelessly, defying time zones and jet lag, in order to put their personal stamp on far-flung operations.

Perhaps the best news is that they are believers in public relations. They recognize the need to earn a license to operate—to earn the trust of all stakeholders--particularly in the US and Europe. They’re not obsessed with media exposure (Donald Trump), nor are they averse to telling their stories. They want advice on everything from Non-Governmental Organizations to employee engagement to public policy, in addition to our classic media relations skills. This is not a universal truth; one Chinese client told me that he wanted to continue his present low profile “because tall flowers get cut down in China.” As always, I would appreciate your views.

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Learning PR the hard way

Okay, let's do a bit of clearing up here.

First of all, PR is not "spinning," lying, cheating, flack-ing, or stunt-producing.

PR is not advertising. Nor is it marketing. And it is not "publicity" though most people seem to feel it is exactly that.

And I refuse to be called a press agent because I do so much more than that.

PR is a management function. It's managing communication between an organization and its publics. If you're a nonprofit, I help you send your messages out to the community. In fact, I don't just send the messages. I develop a comprehensive plan so you establish a good relationship with the community, strategies and tactics included. I help you meet your overall goals and objectives. After all, you're not an organization if you don't have a public or publics. That's why it's called "public relations."

If you're a business, I help you build a good profile in the community. In fact, I don't just help you establish a good corporate image; I help you establish a good relationship with the community and your investors/stakeholders and even with your own employees. I'm all about the bottom line. Product launches and special events are tactics I use to meet that bottom line. But I am not advertising.

If you're in a crisis and have seriously fucked up by putting lead in your toys or something, I step in. I wouldn't work for you if this was something you did intentionally and knowingly have put consumers at risk. I do not "spin" or skew news to your favour but encourage you to be honest and show that you are doing everything in your power to solve your problems, and let stakeholders know about it. I'm actually telling the truth when I send out those press releases.

While there are PR people who do not live up to industry standards of honesty and integrity, most would prefer to practice their profession ethically. That's why there are organizations like the Public Relations Society of America, International Association of Business Communicators and Canadian Public Relations Society. These orgs provide accreditation for practitioners and set the standards for PR practice. Anyone can call themselves publicists or press agents, but PR is so much more. There's:

-media relations
-publicity
-internal or employee relations
-investor/financial relations
-consumer/customer relations
-community relations
-special events management
-public affairs
-fundraising
-marketing communications
-issues management (proactive)
-crisis communications (reactive)


If you're a small business looking for exposure on the community newspaper, take out an ad. You'll see ink on paper for sure, if that's all you want. You'll have the message exactly the way you want it to be seen. Don't get the false idea that PR ensures good coverage if you said things to the media that can be blown way out of proportion. Case in point:

http://www.smsmallbiz.com/marketing/paying_for_pr_but_only_when_it_works.html

...So she tried again on her own. Last year, Ms. McKay heard that television newsmagazine "20/20" wanted to interview female CEOs. She got in touch with the show and in an interview revealed that she sometimes kept her cellphone turned on in movie theaters and slept next to her laptop. She assumed she'd be portrayed as a busy business owner.

But when the segment aired, she learned it was titled "That's So Rude! What's Happened to Manners in America?" Five minutes into the segment, she says, the hate email began rolling in. Six consulting clients left. "I never thought we'd recover," she says.

Because that's one of the things distinguishing PR from advertising -- you have no control over what is being said in the media. There are gatekeepers -- the editors, the reporters. You have to find the right PR firm for you (don't think all PR agencies are the same), one that specializes in your trade/industry and truly understands your goals and objectives and whom you can have a good working relationship with. Case in point again:

Ms. Zable Fisher had read about Ms. McKay's business and initially contacted her. Reassured that she could simply end the contract at any point if she wasn't seeing results, Ms. McKay paid $1,000 to get started. Ms. Zable Fisher asked Ms. McKay about her PR dream (appearing on "The Oprah Winfrey Show") and what she wasn't so interested in (radio interviews).

Ms. Zable Fisher reaches out to media contacts when she thinks Ms. McKay might be a fit for them — on topics from women-owned businesses to her animal-rights activism.
For instance, Ms. Zable Fisher says her bill for arranging the interview that led to this article will be $6,000. Landing a feature in a large newspaper tops her price scale, which starts at $500 for a mention on a low-traffic Web site or small radio or TV show. Ms. Zable Fisher occasionally forwards interview opportunities without requesting payment. Ms. McKay likes the exposure she has gained so far.

If you equate "results" only to the number of times you're mentioned in the media, maybe it's better that you just take out an ad. Secure a 30-second commercial spot on the radio, pay for a billboard or print some fliers to stick around the neighborhood. There's a lot of unseen PR "results" that just can't be measured by the number of articles in the newspaper -- the local journalists knowing of or about your business, better communication with and among your investors and employees, better standing in the community etc. Public RELATIONS is the name, not Exposure or Publicity, though these could be integral components of the comprehensive term "public relations." Of course, a good PR specialist or firm would have established the means and method of results measurement before they've even started any strategic tactic, media mentions, sales increase or whatnot. But bear in mind there is no direct correlation to the number of products you sell and the amount of work the PR person put in.

Paying for PR only when it "works" is a potentially confusing concept. Make sure you are in agreement with your PR person over what "results" really mean. Make the distinction between long-term results (e.g. good corporate image) over short-term ones (e.g. mentions in the paper which could easily be done through advertising, though the weight of credibility is much higher if you're mentioned in a tiny column of news than when you're seen on a gigantic one-page advertising spread).

PR is a strategy, not a tactic. In chess, it's the gameplan, not the move.

Online sources

(highlights -- see http://www.arketi.com/news/news37.html for full article)
**comments in italics

Survey of Business Journalists by Arketi Group Finds Blogs and Other Online Sources Growing in Popularity
Study finds journalists believe monitoring of employee blogging ethical, news releases are not dead

ATLANTA – October 22, 2007 – Arketi Group, an integrated marketing and public relations consultancy, today announced the findings of the 2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0. The survey reveals that when it comes to using blogs as primary or secondary sources for articles, 84 percent of journalists say they would or already have.

Sixty percent of journalists say they spend more than 20 hours a week on the Internet. When asked how journalists use the Internet:

• 98 percent say reading news
• 97 percent say emailing
• 93 percent say finding news sources
• 89 percent say finding story ideas
• 72 percent say reading blogs
• 67 percent say watching webinars or webcasts

“Clearly this survey shows that business journalists are embracing user-generated content like blogs, webinars and podcasts as useful in their day-to-day reporting,” said Dr. Kaye Sweetser, APR, assistant professor of public relations at the University of Georgia’s Grady College. “Savvy companies know this and are looking for ways to legitimately increase their participation in creating and growing online content using Web 2.0 methods.”

Finding Story Ideas
Ninety percent of journalists say they turn to industry sources for story ideas, an equal number (90 percent) get story ideas from news releases and a nearly equal number (89 percent) say they tap into public relations contacts.

More than three out of four journalists (79 percent) report finding story ideas on newswires, while 74 percent say from Web sites, 72 percent say from other media outlets and 54 percent report blogs spark story ideas.

All journalists surveyed (100 percent) said they prefer working with known sources via email, while 91 percent prefer telephone and 77 percent say in-person. Interestingly one-quarter (25 percent) say they prefer instant messaging with known sources. When it comes to working with unknown sources, nearly all journalists surveyed (98 percent) say they prefer emails. Eighty percent say phone contact with an unknown source is acceptable.

Almost all journalists (98 percent) say they prefer to receive news releases via email from companies they know, and 93 percent of business journalists say they prefer to receive news releases via email from companies they don’t know but are in industries they cover.

All journalists responding (100 percent) said they viewed information offered online by business news organizations like the Wall Street Journal, Business Week and Bloomberg as credible, and 92 percent said they viewed information reported online by national news organizations like the national TV networks, wire services and newspapers as credible. (in other words, news originating from Mainstream Media and Big Business -- there's the critical question of whether grassroots/alternative/citizen media receive the same treatment)

Others sources of credible online information according to those journalists surveyed included:

• International organizations (89 percent)
• Government agencies (85 percent)
• Corporate websites (85 percent)
• PR professionals (77 percent)
• Activist websites (41 percent)
• Blogs (41 percent)
• Politicians (35 percent)
• Chat, message boards (18 percent)

In a trend that continues to blur the line between print and online media, an overwhelming majority of journalists (92 percent) say their online publication is allowed to “scoop” their print publication. When it comes to reporting, journalists surveyed wrote primarily for a print publication, but the majority also contributes to their organization’s Web site (68 percent).

Media’s Use of Corporate Web Sites
Corporate Web sites make a difference in how business journalists view an organization. Eighty-five percent of journalists say companies without an Internet Web site are less credible. <or just richer?>

“Helping organizations participate in industry-focused conversation is a cornerstone of public relations and today we have more tools than ever before to do just that,” points out Neumeier. “Organizations not taking advantage of these tools are going to be at a great communications disadvantage in the coming years because, like the Internet, these tools are not going away.”

On networking

Anyone in PR would say that networking is vital to a PR career. It's crucial; it's your lifeblood! (Coupled with skills of course.) I haven't established a lot of contacts in the industry yet so you can imagine how much I was looking forward to meeting David Holmes of Holmes Creative Communications today. He was very accommodating and definitely great to talk to ("We are a ____-$ business with 15 people." Whoa.)

Also, a Humber post-grad Journalism student from Humber Etc. actually asked me for a quote and a picture. I might appear in the student paper next week! Lol. There's a slim chance, but I really hope so. The clipping would make a great portfolio piece. It turns out there are quite a number of Humber students at the boat show. David says they mostly hire Humber students too, which is great. We'll see how I fare as a Guelph-Humber student.

This whole boat show stint has been really good for me. It's great being able to have the chance to meet different people from the media (though David says most of them are freeloaders--lol) because a lot of them have so much to say and share about their own experiences: how they started out, what field or industry they work in. I even got to meet the cameraman and the reporter of the Cantonese edition of OMNI News on my first day (fine, I watch news programs in Chinese...I just love OMNI!).

Saturday and Sunday should be huge days, oh my. Those are the last two days of the boat show and all of the big media are coming -- anyone who's anyone in tv, radio, print (and lots from boating industry publications). They promise to be hectic days, but I'm really looking forward to them! I wish I had business cards to give out already, but my phone numbers and address aren't definite yet. I can't decide whether to stay in Toronto for the summer doing volunteer PR work or go home to Orillia and make money working at the casino. Decisions, decisions.

Gun violence isn't about guns

An (most probably, reports say) innocent bystander was killed in Gerrard St. E tonight -- and this is Toronto's third homicide this year.

I was at the media office of the boat show tonight, registering media and phoning some outlets, and I realize this was why CTV, CityTV and Global weren't interested in covering the boat show ("Bad timing" and "We're pretty full on the agenda tonight," they say).

This after a similar incident on Yonge St. last weekend. Predictably there will be more talk about the handgun ban proposed by Mayor David Miller, and more talk about capturing these out-of-control "gunmen" and putting them behind bars.

The news is fresh and will be analyzed in editorials in the coming days, and I'm hoping the focus will be in getting to the root of the problem instead of on "guns" and "criminals." Take a look at out how the suspects for the Yonge shooting were described in this CTV article

The first man is described as:

• In his early 20s
• Between 5-foot-9 and 5-foot-11
• Medium build
• Possibly Hispanic
• He was wearing a white hooded sweatshirt and a white baseball cap

The second suspect is described as;

• In his early 20s
• Between 5-foot-7 and 5-foot-10
• Skinny
• Light-black complexion
• He was wearing a dark hooded sweatshirt

What does this info suggest? We can all make our own guesses and not come up with any conclusive answers, but it's common sense that aggression is linked to disenfranchisement and all the influencing factors in an individual's life, if you look at it from a developmental/lifespan perspective. It's not about guns. There are so many other ways to kill. This is about what community has provided -- or not provided -- these young men.

A tribute to the Age of Anxiety

Who would not appreciate The Scream? We only saw it 12 million times back when MTV was still awesome (1997). And I love this:















He's one of the writers for Poplicks!

He's Junichi Semitsu, a law professor/blogger. His post about his experience on Millionaire is quite interesting -- particularly his comments on the questions being written for a Japanese person ("Cape of Good Sushi," yes?) being edited out and having to bring multiple clothes to make it look like he came to the show on separate days. And his conversation with Meredith about the Dixie Chicks was cut! That would have been great to watch on Youtube. Understandably his "lamenting" of Bush's election (he had the guts to say he was too depressed after the 2004 election to remember much) was cut. Oh the politics of television.

It really boils down to tv being a platform to deliver an audience to advertisers, and not programs to tv viewers. I don't think his intelligence was being tested on this show like he says; I'd still respect him even if he went home with $0. It's just one of those shows where all the random, (mostly) useless facts of the world are dumped into..no different from crossword puzzles.

MacBook Air - form over function?

I'm no tech guru but the sexy new MacBook Air (see demo) is intriguing. Three of my friends are really interested in it, but I've been reading way too many comments about it being more about form than function. The reviews are still pretty sparse even.

As a student a laptop that's thin and very portable is ideal for me, but at the price point (CAD $1,899.00, 100 bucks more expensive than it is in the U.S., which does not make sense given the current exchange rate) it's not practical. The ultra thinness of it, wireless power and multi-touch pad are incredible, but is it really worth it? No optical drive, one USB port, non-upgradeable RAM, no Firewire/Ethernet/Apple remote -- pretty basic necessities -- do not really make the notebook work for most people. Students without MACs yet, MAC fanatics and those with money to spare might be attracted to it, but for now I'll wait 'till a more practical thin notebook comes along. (More comments about features here)

The manufacturers forgot the world isn't completely wireless yet. I should know; I live in student residence and still have to use Ethernet. And I still watch my movies on DVD, thanks much.

Hello again!

I "lost" my previous blog, so this is where I'll be posting from now on. You can still read it here.